Right now, it’s one of the only ways of getting Prime for free outside of signing up for the 30-day free trial. Otherwise, a Prime membership costs £7.99 per month or £79 a year. You can also use the method below to get Spotify Premium or YouTube Premium instead of Prime.

Unlimited data at 10Mbps for £30 per monthUnlimited data at unrestricted speeds for £32 per month20GB data for £28 per month5GB data for £23 per month

See all SIM-only deals here.

If you want to buy a new handset instead, you can browse through all available phones here, many of which come with additional gadget bundles and discounts.

Once you have your new Entertainment plan, you should receive a text prompting you to set up the service. If you haven’t received the message, text ‘ENTERTAINMENT’ to 97613. You will not be charged. 

Alternatively, log in via the Vodafone Entertainment offers page, where you’ll be prompted to enter your phone number. Once you do, Vodafone will send you a 6-digit PIN to login (don’t share this PIN with anyone as it allows access into your Vodafone account).

If you’re on a monthly payment plan, you’ll still have access to Prime services until your billing cycle ends (as you would have paid already). Once you’ve reached the end of the billing cycle, sign up for Prime via Vodafone again to switch over.

We’re also keeping track of when to expect Prime Day here

Somrata researches and writes about the best tech deals to help readers make smart, informed buying decisions. She’s an expert on accessories and also reviews laptops, phones, audio and other devices.