For instance, McKayla Maroney, though famous for gymnastics, became even more famous for her a particular scowling look she sometimes had. She let herself be unique, rather than pasting a smile on her face through the whole competition. [2] X Research source Another person who became famous this way was Bobak Ferdowsi. As a member of the team who helped land a rover on Mars, he was already a standout in his field. However, when people saw his mohawk in a livestream of the event, he became famous all over the internet. [3] X Research source
For instance, Mark Zuckerberg is famous for beginning Facebook at a young age. He saw a need for an online social network based on college campuses (originally), and he worked to make it happen. [5] X Research source
For instance, maybe you raise money for a charity by swimming the Mississippi and get people to donate for every mile you swim.
One example of a YouTuber who created a personal brand is Hannah Hart of My Drunk Kitchen. Her personal brand relies on a pinch of silliness with a side of compassion, as she encourages people to get involved in their communities. [11] X Research source
For instance, certain bloggers rely on their expertise to build their brand, such as Joy the Baker, who began a baking blog to share her love of baking with others. She’s gained a number of followers due to her precision in cooking, her imaginative recipes, and her honest writing style. [13] X Research source
If you’re serious about creating a brand for yourself, you should consider creating your own website. That way, your fan base will have one landing place to find out all about you. [15] X Research source
You can also try techniques such as blog tours, where you ask certain blogs (relevant to what you do) to host you as a guest. The host could interview you, or you could write a guest blog post.
For instance, if you are trying to portray yourself as family-friendly, you might want to take down pictures of you out partying.
For instance, if you’re trying to portray yourself as silly and fun, posting serious posts about recent events may not fit your brand.
Don’t just try one and stop. You have to be persistent. Keep trying producers from different shows. [20] X Research source
Shows are looking for people who are polite and engaging and who have something to say.
You’re likely to run across people who have similar brands just by reading other blogs, watching videos, and engaging in social media. Once you find other people like you, start engaging with their content, by replying to their posts and commenting on videos. You can also meet people at blogging and vlogging conferences.
