A link to your website (or a separate social media account on which you are active). A description of the content you’re trying to provide. A memorable name that adequately sums up your content.

Cooking Outdoor pursuits Urban exploration Fitness

Varying your content (but not your theme) Posting dynamic content (e. g. , Boomerang media or videos) Posting at around 5:00 PM (or 2:00 AM) EST

Tagging is also a great way to extend your outreach to the Instagram community. Make a hashtag for yourself to use on each of your posts to help you build your brand.

Tagging is also a great way to extend your outreach to the Instagram community. Make a hashtag for yourself to use on each of your posts to help you build your brand.

Instagram tends to look down on misleading tagging, so you can’t simply add irrelevant popular tags to your content.

For example, if “#love” is currently trending, you might take a picture that matches your content theme and add “#love” to the description.

Tags should pertain to your photos, but they should also work with your theme. Keep your tags focused. Look at the trending audio used on Instagram Reels and see if you can post one that uses the same song.