When making informational videos, start with a hook line. For example, if you want to talk about great places to bring your dog on vacation, start by saying “Here’s the top 10 places to take your dog on vacation” instead of easing into the subject. [3] X Research source People love a relatable video! If you can show viewers that your video contains something they can relate to early, they’re likely to watch the whole thing and like if they agree!
Most users now see the Friends tab at the bottom of TikTok instead of the old Discover page, which used to make it easy to find trending topics. [4] X Research source You can still get a sense of what’s trending by scrolling through your For Your page. The #trendalert hashtag is especially useful now that Discover is gone. TikTok users use this hashtag to talk about hot new trends gaining in popularity. [5] X Research source
To get an idea of how popular a hashtag is, tap the magnifying glass icon and search for it, then tap Hashtags at the top to filter the results. You’ll see how many people viewed videos containing that hashtag, as well as similar hashtags containing the same word or phrase. For example, if you’re an up and coming rapper, you might search for “rap” and tap Hashtags at the top of the results. Here you’ll find a list of the most popular hashtags containing the word “rap” and how many views each hashtag has accrued.
Voiceovers are hugely popular on TikTok. For example, if you record several clips throughout the day and join them into a single video, you can add a voiceover to the final product to narrate your day. Try the Text to Speech effect to automatically narrate any text you add to your video. To use it, type your desired text when creating a video, tap the speaking head icon, and then tap the different heads to choose a speaking (or singing!) voice. [7] X Research source Transitions are a create way to add cool cinematic effects between video clips. If you’re joining two or more clips together, using transitions between those clips can create dramatic (or hilarious) jumps in time. [8] X Research source
According to TikTok, when a brand uses a memorable and distinctive sound, viewers are 8 time more likely to remember that brand. [9] X Research source Put your own unique spin on the most popular sounds, such as a voiceover, to make sure your videos make a lasting impression.
According to TikTok, when a brand uses a memorable and distinctive sound, viewers are 8 time more likely to remember that brand. [9] X Research source Put your own unique spin on the most popular sounds, such as a voiceover, to make sure your videos make a lasting impression.
According to TikTok, when a brand uses a memorable and distinctive sound, viewers are 8 time more likely to remember that brand. [9] X Research source Put your own unique spin on the most popular sounds, such as a voiceover, to make sure your videos make a lasting impression.
According to TikTok, when a brand uses a memorable and distinctive sound, viewers are 8 time more likely to remember that brand. [9] X Research source Put your own unique spin on the most popular sounds, such as a voiceover, to make sure your videos make a lasting impression.
Take advantage of sunny days and bright natural light for best results. If your phone’s camera isn’t great in low light, invest in small lighting equipment like a ring light. If you don’t have a tripod to hold your camera, you can create a DIY phone tripod from a spray can cap.
When viewers comment on your videos, be sure to respond! Commenters love when creators acknowledge them—giving your viewers some personalized attention is a great way to keep them coming back to your videos. [11] X Research source While you should definitely stay true to your niche, you don’t have to stick to a single TikTok community. [12] X Research source You can still cater to your core audience and create content that other communities will enjoy.
When you start a conversation, it’s important to engage with participants. People who agree with you will like your comments as well as your videos.
Tap the menu at the top-right corner of your profile and select Settings and privacy. Tap Privacy. Tap Suggest your account to others. Tap the switch next to “People with mutual connections” to allow TikTok to suggest your videos to friends-of-friends. You can also enable the other switches (“Contacts,” “Facebook friends,” and “People who open or send links to you”) to make sure the people you already know will come across your content.
Have a short, memorable username that’s meaningful to your brand or niche. Use relevant keywords in your profile so people searching for those keywords can find you. You don’t have to phrase these keywords as hashtags. For example, if you’re a sous chef who makes cooking videos, make sure you the keywords sous chef and cooking are both in your bio. Use a unique profile photo or avatar that stands out on the page. If you have a website, add the URL to your profile so people know how to find you off TikTok.
While you’re streaming live, check the comments regularly and engage with your audience. If people are asking questions or showing support, respond to them directly in your live stream. Go live at a time that your audience is likely to be scrolling through TikTok. While primetime hours are usually the best times to go live, the best time for your audience may vary. [14] X Research source If people enjoy what you do live, they’ll be likely to follow your TikTok account and like your videos.
You can also create automatic text-to-speech voiceovers from any text. Just tap the Text link to type text yourself, select the text, and choose Text-to-speech. [16] X Research source When adding text to your videos, use a simple light-colored font on a darker background so it’ll be easier for everyone to see. Avoid complicated ornate fonts to maximize accessibility. Avoid flashing or strobing effects, both when choosing from TikTok’s built-in effects and when recording with your camera.
You can also create automatic text-to-speech voiceovers from any text. Just tap the Text link to type text yourself, select the text, and choose Text-to-speech. [16] X Research source When adding text to your videos, use a simple light-colored font on a darker background so it’ll be easier for everyone to see. Avoid complicated ornate fonts to maximize accessibility. Avoid flashing or strobing effects, both when choosing from TikTok’s built-in effects and when recording with your camera.
