We have seen creators surging into popularity with just one viral video, but it doesn’t always work out like that. In this article, we’ll teach you how to get more likes on TikTok as well as more views.

How to Get Likes on TikTok: Understanding the Algorithm

Watch time is everything on TikTok. TikTok’s algorithm evaluates your video based on how long people watch it before swiping to the next one, which can be seen in your TikTok Analytics.

The longer your video can retain the audience’s attention, the more the algorithm will think that it’s entertaining enough to be pushed to the For You page.

With that in mind, here are some tips on how to get more likes on TikTok…

1. Create a TikTok Username That Is Easy to Memorize

The first thing you need to kickstart your TikTok journey is a catchy, relatable, and memorable username. Avoid hard to pronounce usernames or long words that make your handle dull. You can also opt to use your real name so people can easily recognize you.

Here are some additional tips you can follow when creating your TikTok profile:

Complete your profile with an interesting profile picture so that it’s easily recognizable. Link your other social media accounts (Facebook, Instagram, Youtube, etc. ) to share your videos on more platforms. Set your profile to public so new people can search for you, view your profile, and watch your videos.

2. Build a Niche With Unique Content

Building a niche lets your followers distinguish who you are and what you offer. This is the most effective way to make your audience stay and watch more of the content you put out.

Also, videos that get noticed on TikTok are usually fresh ideas or new twists that are entertaining for users to watch.

Whether it’s makeup tutorials, teaching the English language, or comedy routines; the more entertaining and refreshing your content is, the more likely it will prove popular.

If you want to get more views on TikTok, you should make sure to stay on top of trends. This is why people have fun doing dance challenges or joining different hashtags.

TikTok also aggregates videos using trending hashtags and challenges for users to browse, offering another avenue for your profile to be discovered by other users.

4. Create Shorter Videos

Since TikTok’s algorithm considers watch time, shorter videos are advantageous since people can more easily watch them till the end.

This doesn’t mean creating short, no-value videos that aren’t entertaining. Rather, don’t drag out a video if your message can be communicated more efficiently.

5. Stick to a Video Format

Engaging TikTok videos usually have a beginning, middle, and ending; or stick to a popular format.

If you’re focusing on a specific topic, you can break your videos into series or parts. This way, you pique your audience’s curiosity and give them a reason to continue watching your next videos.

6. Engagement is Everything

Engagement can make or break you. People who like, share, and comment on your videos can help increase your views and land you on more people’s For You page.

To promote engagements, you can also respond to comments.

7. Get More TikTok Views by Posting Frequently

For your profile to reach more users, post content consistently and frequently. We recommend setting a plan or schedule for videos or thinking of ideas that you can work on for future posts.

Even just one solid day of shooting and editing a batch of videos that are posted on a daily or weekly schedule can go a long way in attracting a loyal and engaged audience.

Influencers always advise new creators to keep on posting even if you don’t get that many views in your first few videos. Treat your TikTok account like an investment and commit to improving your content, and you will reap the rewards later on.

8. Use Interesting Video Titles

While you shouldn’t resort to clickbait, think of ways to intrigue your audience using your video titles as a hook. But make sure that you get them to stay with quality content.

If you have a catchy title but a boring video, or worse, the title is misleading; people won’t like your video.

9. Use Hashtags on Video Descriptions

One of the essential tips to follow when publishing TikTok videos for more likes and views is finding and using the right hashtags. Hashtags group videos of the same category, so the people interested in the hashtag topic can follow your content.

10. Understand the For You Page

The For You page on TikTok is like the Discover page on other platforms. This is where TikTok curates videos that it thinks will interest users.

If TikTok finds your content is popular it can promote it to the For You page, spontaneously getting you millions of views and likes overnight.

Putting #fyp or #ForYou in your caption isn’t enough. Your content needs to actually be engaging.

11. Think About Video Quality

While beginners may not have the same setup as big influencers, you should still aim to produce quality videos. While your content may be good, bad lighting or poor video quality can affect the number of likes you get.

When great ideas are combined with good lighting and a camera, you can expect more people to like it.

12. Create Your Own Sounds and Music

If you’re a musician, you have the power to create original music or sound on TikTok.

Since the original source is included in videos that use your audio, you can attract more people to your content and get more views this way.

13. Collaborate With Other TikTok Personalities

Just like how using trendy sounds on your videos help you get noticed by TikTok’s algorithm, duets with TikTok personalities also give your videos a higher chance of reaching bigger audiences.

Kickstart Your TikTok Profile

Now that you have a clear grasp of how to get more likes on TikTok and work your way through its algorithm, you’re ready to work towards growing more of a following. And who knows, maybe you’ll be an influential creator on the platform one day.